**FOR IMMEDIATE RELEASE**
**Pins & Aces Acquires Edel Golf, Expanding Portfolio of Premium Golf Equipment**
**DENVER, CO – December 5, 2024** – Pins & Aces, a leading brand in the premium golf accessories and apparel industry, is proud to announce the acquisition of Edel Golf, a renowned company known for its innovative custom-fitting golf clubs and equipment. This strategic acquisition marks a significant milestone in Pins & Aces’ expansion into the broader golf market, furthering the company’s commitment to providing golfers with top-tier products that enhance their performance and enjoyment of the game.
Founded in 2017, Pins & Aces has earned a reputation for its high-quality golf accessories, including custom-designed headcovers, apparel, and bags. With the addition of Edel Golf, known for its advanced club-fitting technology and precision-engineered clubs, Pins & Aces is poised to become a more comprehensive destination for golfers seeking both style and performance.
**Nick Mertz, Founder and President of Pins & Aces, commented:**
"We are incredibly excited to welcome Edel Golf into the Pins & Aces family. This acquisition is a natural extension of our mission to elevate the golfing experience for players of all skill levels. Edel has long been a leader in custom-fitting technology, and we believe that combining their innovative products with our passion for high-quality accessories will create a powerful offering for golfers everywhere. We look forward to working with the talented Edel team to continue driving innovation and delivering exceptional products that enhance performance on the course."
Edel Golf, founded in 1996, is renowned for its custom wedges, putters, and fitting systems. The company’s cutting-edge approach to club fitting, which combines advanced technology with personalized service, has made Edel Golf a trusted name among passionate golfers.
**Doug Coors, Chairman of the Board of Directors, commented**
“We are very excited that two Colorado golf companies are coming together as one to drive growth and innovation and leverage the expertise of both businesses. This is an important step in the evolution of the Edel brand and couldn’t be more excited for the opportunities to come.”
As part of the acquisition, the Pins & Aces team will integrate Edel Golf’s product lines into their existing offerings, while maintaining Edel’s commitment to the craft of custom club fitting. Both companies will continue to operate under their respective brands, with expanded resources and opportunities for growth. Doug Coors will continue as Chairman of the board. Rocky Hansler, now President of Edel Golf will continue drive the expansion of the brand.
Pins & Aces looks forward to leveraging this acquisition to enhance its position as a leading brand in the golf industry, offering a comprehensive range of products that meet the needs of golfers at all levels.
**About Pins & Aces**
Pins & Aces is a premium golf accessories and apparel brand, offering custom-designed headcovers, bags, apparel, and other high-quality products that combine style and performance. The company was founded in 2017 with the mission to bring personalized, fun, and functional accessories to golfers of all levels.
**About Edel Golf**
Edel Golf is a premium golf equipment manufacturer dedicated to providing customizable scoring clubs to help passionate golfers get better. Edel’s fitting processes in the putter category have long been the industry standard in providing nearly infinite possibilities ensuring the most accurate fit possible. Edel reaches beyond status quo golf club manufacturing to bring groundbreaking products and services to golfers. We offer revolutionary SMS (Swing Match System) and SMS Pro Irons, high-performance Array Putters, putter fitting systems, and new game-changing SMS Pro Wedges. For more information, please visit www.edelgolf.com.
For media inquiries, please contact:
Liam Johnson
Liam@pinsandaces.com